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Brand Deals & Sponsorships

How to Pitch Brands as a Creator (With Email Templates)

Learn how to find the right brands, write a pitch email that gets replies, follow up professionally, and turn first deals into long-term partnerships.

Ulomarveto Editorial Team 4 min read
Creator writing a brand pitch email on a laptop with brand logos, contact list, and reply notification
Specific, personalized pitches that show audience fit get far more replies than generic mass emails.

Waiting for brands to find you can take a long time. Many creators land their first sponsorships, and many of their best ones, by pitching. A thoughtful pitch shows initiative, demonstrates audience fit, and makes it easy for a busy marketer to say yes.

This guide covers how to find brands, what to write, and how to follow up, with templates you can adapt.

Key takeaways

  • Pitch brands your audience already uses or would genuinely benefit from.
  • Personalize every pitch and lead with what’s in it for the brand.
  • Follow up once or twice, politely, and track every pitch.

Step 1: Build a target list

The best brands to pitch are ones that fit naturally with your content. Look for:

  • Products you already use and mention.
  • Brands your audience asks about or comments on.
  • Companies sponsoring creators similar to you. If they sponsor one creator in your niche, they likely have a budget for more.
  • Newer companies in your niche that are actively growing and marketing.

Aim for a list of 20–30 brands. Track them in a spreadsheet with columns for brand, contact, date pitched, follow-up dates, and status.

Step 2: Find the right contact

Look for influencer marketing managers, partnerships managers, or brand marketing roles. Sources include the brand’s website (many have a creator or partnerships page), LinkedIn, and press or partnership email addresses. Some brands run creator programs through platforms or agencies; in that case, apply there.

Step 3: Write the pitch

A good pitch is short, specific, and focused on the brand’s goals. Include:

  1. A personalized opening showing you know the brand.
  2. Who you are in one sentence.
  3. Audience fit: why your audience matches their customers.
  4. A specific idea for how you’d feature them.
  5. Proof: one or two numbers or past results.
  6. A clear call to action and your media kit attached or linked.

Template 1: First pitch

Subject: [Brand] x [Your Name]: idea for [specific audience]

Hi [Name],

I’ve been using [product] for [time] to [specific use], and I mention it often when my audience asks about [topic].

I’m [Your Name], and I create [type of content] for [specific audience] on [platform]. My audience is mostly [key demographic], which lines up closely with [Brand]’s customers.

I’d love to create a [format] showing [specific idea, e.g., “how I use it to plan a month of content in one afternoon”]. My recent videos average [X] views with [Y] engagement, and a past partnership with [similar brand] drove [result].

My media kit is attached. Would you be open to a quick chat about upcoming campaigns?

Best,
[Your Name]
[Links]

Template 2: Follow-up (5–7 business days later)

Subject: Re: [Brand] x [Your Name]: idea for [specific audience]

Hi [Name], just bringing this back to the top of your inbox. I’d still love to explore a [format] featuring [product]. If someone else handles creator partnerships, I’d appreciate a pointer to the right person. Thanks!

Template 3: Pitching a long-term partnership

Hi [Name], thanks again for the [campaign] partnership. It drove [result], and my audience is still asking about [product]. I’d love to propose a three-month package with [deliverables] so we can build on that momentum. I’ve outlined options below.

Step 4: Follow up, then move on

Marketers are busy, and many deals start after a follow-up. Send one follow-up after about a week and, if appropriate, one more a couple of weeks later. If you still don’t hear back, move on and try again next quarter with a new idea or updated numbers.

Step 5: When they reply

Pitching mistakes to avoid

  • Mass emails with “Dear Sir/Madam” and no personalization.
  • Talking only about yourself instead of the brand’s goals.
  • Pitching irrelevant brands just because they pay well.
  • Attaching huge files. Use a compact PDF or link.
  • Following up too often. Persistence is good; pressure isn’t.

Turn one deal into many

Deliver on time, communicate proactively, and send a short results report after the campaign with views, clicks, and audience comments. Brands love creators who make their jobs easier, and repeat partnerships are often more valuable than one-off deals. Remember to disclose every paid partnership clearly; our FTC disclosure guide explains how.

Frequently asked questions

When should I start pitching brands?

You can start once you have a consistent content history and an audience that matches a brand’s customers. Even small creators can land deals with brands that value a focused niche.

How many brands should I pitch at once?

Pitching 10 to 20 well-researched brands at a time is manageable for most creators. Personalized pitches perform better than mass emails, so quality matters more than quantity.

What if a brand never replies?

Follow up once or twice, then move on. Brand budgets and priorities change, so it’s reasonable to pitch again in a few months with a new idea or updated results.

Heads up: This guide is for general educational purposes and reflects our research at the time of writing. Platform policies, tax rules, and laws change — verify details with the official source or a licensed professional before acting. See our disclaimer.

Ulomarveto Editorial Team

Ulomarveto’s editors research and write practical guides for creators and online business owners. We check claims against primary sources and update guides as platforms and rules change. More about us.

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